Ci: Conscientious Innovation
Ci is a research, strategy, and brand consultancy specializing in the cultural shift to sustainability. Since 2002, Ci has been guiding and establishing Catalyst Brands™ – those that help their audiences connect attitudes to action – so they’re meaningful and relevant to people today. The SHIFT Report is Ci’s proprietary research, strategy and brand planning tool.
I had the pleasure of working for Ci as designer and creative strategist for 5 years (2006-2011). During that time, I designed a fair share of reports and infographics on people’s relationship with sustainability in the broadest sense, brands, lifestyle choices, etc. I learned a lot about people, authenticity in marketing and design, and how to craft an excellent and insightful creative brief.