- Client(s) Reshape Strategies & Morrison Hershfield
Slow and Steady Design was awarded the contract to design and deliver a simple identity system for a new service offered by Reshape Strategies & Morrison Hershfield to help build better, smarter, elegant buildings.
Governments at all levels are introducing more aggressive building codes and standards aimed at lowering carbon emissions from new buildings. Many of these modernized codes and standards, like Vancouver’s Zero Emission Building Plan, allow for alternative compliance pathways to satisfy carbon requirements. You can focus on the building envelope, or focus on the energy system.
This creates a design question – how do strike the right balance between building envelope and building energy systems? What are the impacts of focusing on one or the other? Where is the ‘sweet spot’ for your particular project? BEST Advisory will help you answer these concept level design questions.
The BEST logo plays with the idea of balancing both aspects – the building envelope and the energy system on a teeter totter. There are four variations to play with.
A page from the brand guidelines:
Snapshot of the digital brochure: